The first international executive edition! Full color and hardcover!
Time-honored marketing maxims erode at record-breaking speed. From an operational perspective, many ‘new and improved’ best practices have been developed, introduced, applauded, adapted, overhauled and, in most cases, quickly relegated to the rearview mirror of a world that is forever gaining digital traction. And that’s only on the tactical level. When you zoom out for a strategic view, things get much more complex, fast. Strategies that …
