Many academic institutions, especially business schools, tend to be managed on an ad hoc basis. Why? Because the leadership may not be fully and formally equipped to lead, and difficult stakeholder-mix issues often limit its ability to govern proactively. This book is meant as a guide for making strategic management a more realistic option for such institutions. It explores the role of the President/CEO/Dean, and offers examples of effective strategic direction setting, including the use of modern technolog…
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