Lage Kosten Managing the Transition to a Sustainable Enterprise: Lessons from Frontrunner Companies – Rob van Tulder

In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process.
This book identifies four different archetypes of business cases and related business models that business st…