Marketing for the Mad (Wo)Men of Tomorrow – Wim Vermeulen Lage Kosten

Which Communication model, according to the latest research, is the most effective in our digital world?
What can we learn from the advertising giants of the sixties and the giants of today?
What can the TapForward Model mean for your brand? Marketeers in the digital world of today face a monumental challenge. Given the ever-growing mountain of data, the algorithm invasion and a seemingly ad-allergic consumer, advertising campaigns are losing their effect. However, we, the marketeers, are the biggest…