Generating and increasing sales is a continuous cause for concern for many organizations. How much untapped potential exists within any given current sales organization? Estimates by salesmen and their managers of between 50 and 100 % more sales with the same or better margins are no exception.
Another important question: which part of sales does the organization truly control? By designing a commercial DNA, with unique elements like the “Golden Bullets” in the structural and cultural domains, you can gain m…
