Uitverkoop Brand Warriors; – Gilmore, Fiona (ed)

Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if the company is to prosper. * An impressive list of contributors — the most successful in the business, including ho…