Unchained Value The New Logic of Digital Business – Mary J. Cronin Superprijs

The Internet Revolution has been broadly advertised-yet despite the onslaught of warnings about what companies need to do to transform themselves, most corporations, large and small, remain completely unprepared for the long-term demands of the digital economy. While they publicly embrace e-everything, most managers have done little more than patch Web initiatives onto their existing business structures as online start-ups boldly claim the electronic marketspace. In Unchained Value, Internet expert Mary Cro…